Saturday, December 28, 2019

Interpreting Music and Finding the Meaning - 694 Words

Ever since I first say the original version of Disneys Fantasia, I was astounded by the way certain pieces of music were able to communicate such complex and wonderful pictures. Like most children, I was always fascinated by prehistoric life the large and powerful dinosaurs living in a primitive world so alien to our own. As I grew up, I tried to read everything I possibly could about that primitive world, and when I combined that interest with the visuals and music in Fantasia, began to wonder about some of the compositions. One of these pieces of music, written by Igor Stravinsky just prior to World War I, was the ballet score for The Rite of Spring. Disneys interpretation was all I knew at the time, so I was extremely surprised that the original piece of music had nothing to do with the dinosaurs or prehistory, but instead was a ballet based on pagan Russia and the power of Spring. What was so interesting was the way the Disney artists used the music to depict spewing volcanoes, earthquakes, massive dinosaur herds, and it all seemed to fit so well that it seemed natural. When I viewed a number of different interpretations of the same music on YouTube, I found them so utterly different that it really hit me the power of musical expression and what it can do to ones imagination. Then, I began to become even more intrigued and found that The Rite of Spring was so controversial at its Paris premier that even with famous artists like the dancer Nijinsky and conductorShow MoreRelatedPoetic Elements Within the Blues Essay examples555 Words   |  3 Pagesone of the most captivating genres of music. The genre was originated in the late 1800’s as a method used by African American slaves to express the circumstances as well as to put emphasis on their feelings and emotions. In order to create these feelings in this music, blues artists incorporate many of the same techniques used to write poetry. One of the most easily identifiable songs in which it is easy to see the relation between poetic elements and blues music is the song â€Å"Empty Bed Blues† by BessieRead MoreMusic Is Sacred At The Human Race Essay948 Words   |  4 PagesMusic is sacred to the human race. For years music has brought people together and has been a point of gathering for many . Music symbolizes a sense of comfort or happiness to some people and is also a form of ritual to others. Music is an art. Music expresses the way people feel in words and perhaps expresses inner emotions they cannot dare to speak out. When words fail, music prevails. Two individuals may have the same favorite song, but it is interesting to see them both interpret the song differentlyRead MoreClassical Music Vs. Contemporary Music1113 Words   |  5 PagesBy universal, they mean that music exists in every culture. However, the meanings and emotions attached to the music are interpreted differently depending on the listener. People will associate different meanings and feelings with a musical performance based on their cultural upbringing and life experience. When we categorize music, we use terms such as â€Å"classical,† â€Å"folk† or â€Å"popular† to distinguish different types of music. However, using labels is problematic because there can be stereotypingRead MoreReason as a Way of Knowing1387 Words   |  6 PagesReason is a way of knowing in which we construct meanings together through modifying and improving individual opinions and ideas, in order to reach a plausible or logical conclusion. In other words, reason is the ability to help people decide what is true and what is not. Most of the time, reason is more commonly related to math and science subjects, where logic is put into place in order to obtain logical validity and justify claims. Through observations and experiments, we can prove, within reasonRead MoreThe Role Of Marriage In The Kreutzer Sonata By Leo Tolstoy1521 Words   |  7 Pagesrid of her and her tantrums. Pozdnyshev’s wife starts to take up hobbies, such as the piano, to escape her husband’s rage. She hires a music teacher named Troukhatchevsky where he would play the violin, and she would play the piano to Beethoven’s â€Å"Kreutzer Sonata† occupying her time. Pozdnyshev then starts to think and believe that the both of them playing music together is an excellent excuse to cover passionate love. His jealousy consumes his every thought throughout the novella, making it difficultRead More Fundamentals of Research Essay1596 Words   |  7 Pagesdaunting throughout time. Nevertheless, curiosity and the need to progress remains the same. Many regard research as gathering information and using facts to support findings (Leedy Ormrod, 2010, pg. 1-2). Nevertheless, Leedy and Ormrod (2010), define research as a systematic process of collecting, analyzing, and interpreting information (data) in order to increase our understanding of a phenomenon about which we are interested or concerned (Leedy Ormond, 2010, pg. 2). Nunans definitionRead MoreSpeech Is The Major Vehicle Of Human Communication909 Words   |  4 PagesIntroduction: Speech is the major vehicle of human communication through which ideas and thoughts are conveyed by the speakers to the listeners. During this process, the conveyed message is heard, understood and the meaning is extracted. Here, it is important to distinguish between Hearing, Listening and Perception. Hearing is the sensation of sound. Sounds produced by a source are transmitted through a medium and into the ears of the listener which converts vibrational energy into neural impulsesRead MoreInterpretive Analysis Of Dragnet s Formal Elements2210 Words   |  9 Pagesprocedural/detective drama and was produced by Jack Webb. Through previously interpreting the findings of the show’s mise en scene and other stylistic features, it was found that the formal features of Dragnet are ultimately used to convey p ower relations and to establish trust or misgivings in interpersonal relationships in order to convey a sense of realism within the series, which the series is distinctive for in its genre. After interpreting the findings, it may be argued that Dragnet served as a tool to upholdRead MoreEssay on Kid Rock, Fuel, and Buckcherry995 Words   |  4 Pagesconcert I had been somewhat familiar with all three bands music. I was excited to attend the show, but I didnt know what to expect. I had always thought of Kid Rock(the headliner) to be a punk/hard rock band. I had only attended alternative concerts in my lifetime, so I had never had an experience like this. The other band, Buckcherry, was also a hard rock band. Fuel, on the other hand, was more of an alternative style band. Their music was more my style than the other two. To begin theRead MoreAmerican Culture And The Culture873 Words   |  4 Pages American culture is a combination of many contradictions. Although I always try to be as skeptical as possible, there are times I cannot escape from both perspectives and stereotypes when interpreting this culture. My attempt to study American culture both through literature and popular approach such as music, movies, TV shows, magazines is more than just a preparation to adapt, but a personal interest. However, no matter how I have acquired the wide and updated knowledge about American culture

Friday, December 20, 2019

Financial Crisis of 2008 - 1794 Words

The Financial Crisis of 2008 was the worst financial crisis since the Great Depression, however a lot of American’s want tougher law of be enforced against executives and companies they think started the mess (Jost/Misconduct). Civil charges have been brought up against major banks for misleading investors, but a federal judge rejected a proposed settlement saying it was too lenient (Jost/Misconduct). The flood of subprime mortgages roiling the housing market in the U.S. is also causing the worldwide credit crisis (Jost/Crisis). Investment banks everywhere are taking billion-dollar losses, forcing them to revalue their belongings (Jost/crisis). This crisis started under the surface for many years then emerged into the public in March 2008†¦show more content†¦These realities require outstanding moral integrity, political independence with their heads, and top-level technical expertise (Lagos). One way the government looks at this financial crisis is just a symptom of a deeper crisis which is a crisis of its own. †¢ The growing executive compensation †¢ Manager’s capitalism has replaced owner’s capitalism †¢ The failure of gatekeepers , this includes boards of directors, career politicians, auditors, and Wall Street analysts †¢ The management of earnings These are the Bogle cities particular issues that caused the financial crisis. Mark Roeder, a former executive at the UBS, conducted an analysis that suggested that large-scaled momentum â€Å"played a pivotal role† in the global financial crisis, also known as the financial crisis of 2008 (Lagos). Involvement of Private Sector The Reserve Bank has been verbal that they are uncomfortable about wealthy Asian governments using savings when they use the savings to shop around for assets (Saulwick). High levels of public sector involvement could hurt financial markets and the returns countries are earning on their foreign investments (Saulwick). Dr. Lowe, the person that said this, argued that the private sector in Asian countries needs to take on a greater role when it comes to overseas investment. He also said the world was moving unavoidably towards financial institutions inShow MoreRelated2008 Financial Crisis: Icelands Then Now Essay examples1558 Words   |  7 PagesCauses of the Crisis On September 15, 2008, the American bank Lehman Brothers, with holdings over 600 billion USD, filed bankruptcy. This was by far the biggest bankruptcy in U.S history and it marked the beginning and the largest financial crisis ever. How can one of the biggest banks in the world fail? How can a bankruptcy in US make someone on the other side of the world unemployed? 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Gramm-Leach-BlileyRead MoreFinancial Crisis 20085972 Words   |  24 PagesCORPORATE FINANCE THE GLOBAL FINANCIAL CRISIS 2008 Group’s member:Nguyá »â€¦n NhÆ ° Nam (C)Phan Thu AnNguyá »â€¦n Thà ¹y DungHoà  ng Bà ¡ SÆ ¡nNgà ´ Thá »â€¹ à nh Tuyá º ¿tDate: 28/11/2014 | AbstractIn 2008 the world was fell into the worst financial crisis since the Great Depression of 1929-1933. Although this crisis has gone, however, its consequences for the economy of many countries is very serious, even now many nations are still struggling to escape difficulty. Just in a short period, the crisis originating from AmericaRead MoreThe Financial Crisis Of 2008 Essay2044 Words   |  9 PagesThe 2008 financial meltdown resulted in the most treacherous investment landscape observed since the great depression. The most notorious issue was the subprime mortgage crisis, which had a ripple effect felt through every market in the world. The banks, whose leverage rate should never have been higher than two times capitalization, surged as high as thirty to forty times market cap. With this level of exposure, any unforeseen market fluctuations could mean disaster. Lehman Brothers, the oldestRead MoreThe Financial Crisis Of 20081125 Words   |  5 PagesA mortgage meltdown and financial crisis of unbelievable magnitude was brewing and very few people, including politicians, the media, and the poor unsuspecting mortgage borrowers anticipated the ramifications that were about to occur. The financial crisis of 2008 was the worst financial crisis since the Great Depression; ultimately coalescing into the largest bankruptcies in world history--approximately 30 million people lost their jobs, trillions of dollars in wealth diminished, and millions ofRead MoreThe Financial Crisis Of 20081689 Words   |  7 PagesOur society seems to doing well since the financial crisis of 2008. The country is recovering from the Great Recession, unemployment is down and the global domestic product is up. People have jobs and are paying taxes. President Obama lowered our budget deficit and promised to make healthcare more available to all. On average, America is well on its way to recovery. But what about the people that slipped through the cracks of the financial stimulus pl an? These are the people that lost their jobsRead MoreThe Financial Crisis Of 2008 Essay2553 Words   |  11 PagesWhen you think of the 2008 financial crisis that affected not just the US economy, but the world as a whole, most average middle-class Americans won’t really know what triggered this economic disaster. Most will probably blame, and rightfully so, those large corporations on Wall Street. These corporations, which deal with insanely large amounts of money, will always be wary of their stocks decreasing. But they also know that 99% of the time, everything will go back to normal in the future. What theyRead MoreThe Financial Crisis Of 20082083 Words   |  9 PagesEver since the economic virus called â€Å"negative interest rates† scattered over European and later Japanese banks, our economic system has been the most unstable since the financial crisis of 2008. The virus, negative interest rates, is a concept in which the central bank charges interest in bor rowing money and holding an account. It was brought forth in efforts to increase economic growth by giving commercial banks a tax on the large amount of reserves they hold in the bank. In other words, commercial

Thursday, December 12, 2019

African American Culture in a Modern America free essay sample

African American Culture in a Modern American Dominant Sociology Intro to Sociology September 3, 2010 Janice Caparro African American culture in the United States refers to the cultural contributions of Americans African descent to the culture of the United States, either as part of or distinct from American culture. The distinct identity of African American culture is rooted in the historical experience of the African American people. The culture is both distinct and enormously influential to American culture as a whole. African- American culture is rooted in Africa. It is a blend of chiefly sub-Saharan African and Sahelean cultures. Although slavery greatly restricted the ability of Americans of African descent to practice their cultural traditions, many practices, values, and beliefs survived and over time have modified or blended with European American culture. There are some facets of African American culture that were accentuated by the slavery period. The result is a unique and dynamic culture that has had and continues to have a profound impact on mainstream American culture. After emancipation, unique African-American traditions continued to flourish as distinctive traditions or radical innovations in music, art, literature, religion, cuisine, and other ields. Twentieth-century sociologists, such as Gunnar Myrdal, believed that African Americans had lost most cultural ties with Africa. Melville Herskovits and others researched using anthropological field and demonstrated that there has been a continuum of African traditions among Africans of the Diaspora. The greatest influence of African cultural practices on European culture is found below the Mason-Dixon in the American South. For many years, African-American culture developed separately from mainstream American culture, because of slavery and the persistence of racial discrimination in America, as well as African-American slave escendants desire to create and maintain their own traditions. Today, African- American culture has become a significant part of American culture and yet, at the same time, remains a distinct cultural body. In the earliest days of American slavery in the 17th century, slave owners sought to exercise control over their slaves by attempting to strip them of their African culture. The physical isolation and societal marginalization of African slaves and later of their free progeny however facilitated the retention of significant elements of traditional culture among Africans in the New World generally, and in the U. S. n particular. Slave owners deliberately tried to repress independent political or cultural organization in order to deal with the many slave rebellions or acts of resistance that took place in the southern United States, Brazil, Haiti, and the Dutch Guyanas. African cultures, slavery, slave rebellions, and the civil rights movements have shaped African-American religious, familial, political, and economic behaviors. The imprint of Africa is evident in myriad ways, in politics, worldview. In the United States, the legislation that denied slaves formal education was to contribute to them maintaining a strong oral tradition. In turn, African American culture has had a pervasive, transformative impact on many elements of the mainstream American culture. This process of mutual creative exchange is called, creolization. Over time, the culture of African slaves and their descendants existent in its impact on not only the dominant American culture, but on world culture as well. Slaveholders limited or prohibited education of enslaved African Americans because they feared it might empower their chattel and inspire or enable emancipator ambitions. Hence, African-based oral traditions became the primary means of reserving history, morals, and other cultural information among the people. This was consistent with the great practices of oral history in many African and other cultures that did not rely on the written word. Many of these cultural elements have been passed from generation to generation through storytelling. The folktales provided African Americans the opportunity to inspire and educate one another. Examples of African American folktales include trickster tales of Brer Rabbit and heroic tales such as that of John Henry. The Uncle Remus stories by Joel Chandler Harris helped to bring African-American folk tales into mainstream adoption. Harris did not appreciate the complexity of the stories nor their potential for a lasting impact on society. The legacy of the African-American oral tradition manifests in diverse forms. African-American preachers tend to perform rather than simply speak. The emotion of the subject is carried through the speakers tone, volume, and movement, which tend to mirror the rising action, climax, and descending action of the sermon. Often song, dance, verse, and structured pauses are placed throughout the sermon. Call and response is another pervasive element of the African-American oral tradition. It manifests in worship in what is commonly referred to as the amen corner. In direct contrast to recent tradition in other American and Western cultures, it is an acceptable and common audience reaction to interrupt and affirm the speaker. This pattern of interaction is also in evidence in music, particularly in blues and Jazz forms. Hyperbolic and provocative, even incendiary, rhetoric is another aspect of African American oral tradition often evident in the pulpit in a tradition sometimes referred to as prophetic speech. The first major public recognition of African American culture occurred during the Harlem Renaissance. In the 1920s and 1930s, African American music, literature, and art gained wide notice. Authors such as Zora Neale Hurston and Nella Larsen and poets such as Langston Hughes, Claude McKay, and Countee Cullen wrote works describing the African American experience. Jazz, swing, blues and other musical forms entered American popular music. African American artists such as William H. Johnson and Palmer Hayden created unique works of art featuring African Americans. The Harlem Renaissance was also a time of increased political involvement for African Americans. Among the notable African American political movements founded in the early 20th century are the United Negro Improvement Association and the National Association for the Advancement of Colored People. The Nation of Islam, a notable Islamic religious movement, also began in the early 1930s African American music is rooted in the typically polyrhythmic music of the ethnic groups of Africa, specifically those in the Western, encouraged the use of music to pass on history, teach lessons, ease suffering, and relay messages. The African pedigree of African American music is evident in some common elements: call and response, syncopation, percussion, improvisation, swung otes, blue notes, the use of falsetto, melisma, and complex multi-part harmony. During slavery, Africans in America blended traditional European hymns with African elements to create spirituals. Many African Americans sing Lift Every Voice and Sing in addition to the American national anthem, The Star-spangled Banner, or in lieu of it. Written by James Weldon Johnson and John Rosamond Johnson in 1900 to be performed for the birthday of Abraham Lincoln, the song was, and continues to be, a popular way for African Americans to recall past struggles and express ethnic olidarity, faith, and hope for the future. The song was adopted as the Negro National Anthem by the NAACP in 1919. Many African American children are taught the song at school, church or by their families. Lift Every Voice and Sing traditionally is sung immediately following, or instead of, The Star-spangled Banner at events hosted by African American churches, schools, and other organization African American literature has its roots in the oral traditions of African slaves in America. The slaves used stories and Fables in much the same way as they used music. These tories influenced the earliest African American writers and poets in the 18th century such as Phillis Wheatley and Olaudah Equiano. These authors reached early high points by telling slave narratives. During the early 20th century, Harlem Renaissance, numerous authors and poets, such as Langston Hughes, W. E. B. Du Bos, and Booker T. Washington, grappled with how to respond to discrimination in America. Authors during the Civil Rights era, such as Richard Wright, James Baldwin, and Gwendolyn Brooks wrote about issues of racial segregation, oppression, and other aspects of African American life. This tradition continues today with authors who have been accepted as an integral part of American literature, with works such as Roots: The Saga of an American Family by Alex Haley, The Color Purple by Alice Walker, Beloved by Nobel Prize-winning Toni Morrison, and fiction works by Octavia Butler and Walter Mosley. Such works have achieved both best-selling and/or award-winning status. Generations of hardships imposed on the African American community created distinctive language patterns. Slave owners often intentionally mixed people who spoke different African languages to discourage communication in any language ther than English. This, combined with prohibitions against education, led to the development of pidgins, simplified mixtures of two or more languages that speakers of different languages could use to communicate. Examples of pidgins that became fully developed languages include Creole, common to Louisiana, and Gullah, common to the Sea Islands off the coast of South Carolina and Georgia. African American Vernacular English (AAVE) is a variety (dialect, ethnolect, and socialist) of the American English language closely associated with the speech of, but not exclusive to, African Americans. While AAVE is academically considered a legitimate dialect because of its logical structure, some of both whites and African Americans consider it slang or the result of a poor command of Standard American English. AAVE could also be used interchangeably with simply speaking with as southern accent as southern dialect was greatly influenced by Africans. Many African Americans who dialect. Inner city African American children who are isolated by speaking only AAVE sometimes have more difficulty with standardized testing and, after school, moving to the mainstream world for work. It is common for many speakers of AAVE to code switch between AAVE and Standard American English depending on the setting since the beginning of African civilization, hairstyles have been used to convey messages to greater society. As early as the 1 5th century, different styles could indicate a persons marital status, age, religion, ethnic identity, wealth and rank within the community. Unkempt hair in nearly every West African culture was considered unattractive to the opposite sex and a sign that one was dirty, had bad morals or was even insane. Hair maintenance in traditional Africa was aimed at reating a sense of beauty. A woman with long thick hair demonstrated the life force, the multiplying power of profusion, prosperity a green thumb for raising bountiful farms and many healthy children, wrote Sylvia Ardyn Boone, an anthropologist specializing in the Mende culture of Sierra Leone. In Yoruba culture, people braided their hair to send messages to the gods. The hair is the most elevated part of the body and was therefore considered a portal for spirits to pass through to the soul. Because of the cultural and spiritual importance of hair for Africans, the practice of aving their heads involuntarily shaved before being sold as slaves was in itself a dehumanizing act. The shaved head was the first step the Europeans took to erase the slaves culture and alter the relationship between the African and his or her hair. Hair Straighteners marketed by white companies suggest to blacks that only through changing physical features will persons of African descent be afforded class mobility within African American communities and social acceptance by the dominant culture. At the time, wig manufacturers were the only companies that advertised an African American standard of beauty. In Winold Reisss Brown Madonna, the Virgin Mother is shown with straight hair. Painted toward the beginning of the New Negro movement in 1925, the work showcased the sense of racial pride popular during the 1920s and 1930s. This classically white symbol of purity and virtue was created with dark skin, asserting the value and respectability of the Black race. This was a time when Blacks were creating their own successes in society and staking out a niche in the northern cities such as Chicago and Harlem. Part of their personal success at this time, however, was their perceived ability to assimilate, which is portrayed by mothers nnaturally straight hair. Painted lines seem to radiate from the mothers body, giving her an ethereal and heavenly affect. This type of fgure one with straight hair was revered by Blacks and posed as an example to follow. The Afro, which hit its stride in the 1960s, was an expression of pride, connection, power, revolution and differentiation. The Afro first gained popularity with performers, artists, activists, gang members, youth and nationalists. Some young people who did not adopt this trend were Judged disapprovingly and subject to blacker-than-thou policing by their peers. African Americans began to use their hair as a way to showcase a link to their African ancestors and Blacks throughout the Diaspora. The Afro, in conjunction with the Civil Rights movement, was helping to define black identity. Some artists used their actual hair as an expression of art. In David Hammonss American Costume, he pressed his own body onto paper to create an image of what being African American fingerprints to the paper, during the 1960s and 1970s it was not uncommon for Blacks to use chemicals to artificially kink their own hair if it was not big enough. Young Black Americans were forming their hair in great numbers as a way to mulate the style of the Black Panthers and convey their racial pride. Although the Afro started in New York, it was Angela Davis in Chicago, an associate of the Black Panther Party, who pioneered the Afro as a political statement. In embracing naturalism, she glorified the Black aesthetic and facilitated its power to connect Blacks in Civil Rights movements. Her Afro became especially notorious because of its presence in her Wanted ad, as it was her most prominent identifier. It became a way to celebrate African-ness and embrace heritage while politically rejecting European ideals. Men and women in Chicago and beyond wore it as a way to support a proud way of carrying oneself in the world and occupying space. African American women often find themselves under pressure to conform to European aesthetic norms. For most African Americans, the observance of life events follows the pattern of mainstream American culture. While African Americans and whites often lived to themselves for much of American history, both groups generally had the same perspective on American culture. There are some traditions that are unique to African Americans. Some African Americans have created new rites of passage that re linked to African traditions. Pre-teen and teenage boys and girls take classes to prepare them for adulthood. They are typically taught spirituality, responsibility, and leadership. Most of these programs are modeled after traditional African ceremonies, with the focus largely on embracing African ideologies rather than specific rituals. To this day, some African American couples choose to Jump the broom as a part of their wedding ceremony. Although the practice, which can be traced back to Ghana, it fell out of favor in the African American community after the end of slavery, it has xperienced a slight resurgence in recent years as some couples seek to reaffirm their African heritage African American neighborhoods are types of ethnic enclaves found in many cities in the United States. The formation of African American neighborhoods is closely linked to the history of segregation in the United States, either through formal laws, or as a product of social norms. Despite this, African American neighborhoods have played an important role in the development of nearly all aspects of both African American culture and broader American culture. Due to egregated conditions and widespread poverty, some African American neighborhoods in the United States have been called ghettos. The use of this term is controversial and, depending on the context, potentially offensive. Despite mainstream Americas use of the term ghetto to signify a poor urban area populated by ethnic minorities, those living in the area often used it to signify something positive. The African American ghettos did not always contain dilapidated houses and deteriorating projects, nor were all of its residents poverty-stricken. For many African Americans, the ghetto was home a place representing authentic lackness and a feeling, passion, or emotion derived from the rising above the struggle and suffering of being of African descent in America. Although African American neighborhoods may suffer from civic disinvestment, with lower quality schools, less effective policing, and fire protection, there are institutions such as and social capital of African American neighborhoods. In African American neighborhoods, the churches may be important sources of social cohesion. For some African Americans the kind spirituality learned through these churches works as a protective factor against the corrosive forces of racism.

Wednesday, December 4, 2019

Lectures Notes about the Reflective Report of L Oreal Company

Question: Describe about the Reflective Report of L Oreal Company? Answer: Introduction This reflective report is of LOreal Company. The aim of this research is to analyze the mission and objective of LOreal. This reflective report also consist of the finding which LOreal enact by leadership, organizational culture and different other strategies. I have explained briefly about LOreal history, sector of their work, structure which they are using for working and their history. For explaining about LOreal I have used information from LOreal annual report, companys website, and online brochures. The reflective report of LOreal consist of the analysis of their sustainability in relation to environment, society and the economics of company as well as nation. About the company The LOreal group is famous worldwide for their cosmetic and beauty products. The main focus sectors of LOreal are hair color and care, skin care, sun protection, make up, perfumes. The research and principle of the company is on beauty care of different age group for male and female both (Behance.net, 2015). LOreal has its research and development centres six worldwide which perform the research, innovation and development of different products. Approximately 28 international brands are attached with LOreal group. LOreal products are distributes in 130 countries worldwide. LOreal group is having their research and development section which is responsible for doing research regarding their products. LOreal have products available in market for every age group customers. The products of LOreal group are ethical and are made without harming environment. LOreal is a having a portfolio of international brands which are unique and famous worldwide. The brands which come under LOreal group are:- The Body Shop Essie Garnier Matrix Kerastase Mizani LOreal Paris Maybelline New York LOreal Professional Lancme Paris Biotherm Kiehls Giorgio Armani Redken Ralph Lauren Diesel and etc. Figure1: Target Group OF LOreal LOreal target group for their products are consumers products, professional products, luxury products. The targeted sectors or people for every group are different. Under consumer products come teenagers and women, professional products consumers are hair salons or the hair specialist shops (Charlier, Dejean Donnay, 2001). LOreal before developing any product do research and analyze the market requirement. LOreal develops their every product considering everyone. LOreal group before making changes in their old product do market research and then according to the market and there consumers requirement make changes. The mission of LOreal is as:- Mission- LOreal mission explanation as LOreal defines beauty as universal i.e. the researcher of LOreal consider everyone while creating any group (Costello, 2011). The products in development section of LOreal are created taking in consideration all the people of different age group and different professions. LOreal consider beauty as a language offered by the company to all women and men worldwide for the best products which they love using (Edwards, 2005). Beauty is explained as a science by LOreal which helps there product consumers to maintain their skin, hair (Egbeleke, 2014). By developing products as per the market and consumers requirement LOreal try to make innovation or changes in its product. The changes or any new product is created by the development team of the group taking into consideration the changes in consumers demand (Flouris Kucuk Yilmaz, 2011). LOreal also explains beauty as a commitment on the basic of diversity, richness and the complementarities of their brand portfolio (Fowler, 2014). Commitment means that the LOreal group is giving the best quality product to their consumers so that the always get positive result after using. The commitment of delivering best product to their consumer is more important rather than increasing their profit share. Findings and sustainability model of company The main policy on which LOreal group work is to provide their consumers best quality products without harming the nature and environment (Hast, 2007). The organizational culture is also responsible for sustainability development of LOreal. The products delivered by the company are worldwide, so the objective of developing any product should be done by taking into consideration the market and customers requirement (Yigitcanlar Dur, 2010). The sustainability of LOreal means the ability of the company required for achieving their present needs without sacrificing their future needs (Hayhow, 2011). The ability of LOreal Group for achieving their present needs which they decided without ignoring their future needs. Different sustainability model used by LOreal are:- 3-legged stool model 3-overlapping circle model 3-nested dependencies model 3 legged stool model- Stool has three legs and all three legs explain different factors which are important for a company to operate properly. This model explains the three main factors of the company i.e. Economic- The first leg of the model is used by LOreal to explain the economic condition of the nation in which company is situated. By the help of economy we explains the condition of jobs i.e. good or bad, fair wages to be given by company to their employees, security, infrastructure and the policy related to fair trade (Jacques Kepos, 2010).Operation of LOreal affect economy of the nation in positive and negative manner. If company is having profit then the nation economy will be positively affected but if company faces loss economy of nation will be negatively affected. Environmental- The company should operate without affecting the environment. LOreal group has to work according to the law of governments regarding environment and their operation. Environment factor is used to define the pollution done by the company while operation, waste, renewable energy and the conservation energy used by LOreal for production (Keitumetse, 2013). LOreal should always try to work as per the rules and regulation. The environment should never be disturbed or harmed by their production cycle. Social Social factor is defined by the third leg of the stool which explains working condition of the company, health services provided by company to their employees, education service or training service provided by company (Klein, 2010). The culture, community and the social factor of the company is also explained in this factor. Social factor consist of the society in which LOreal is working ie the surrounding people and the workforce. Figure 2: 3 legged sustainability model of LOreal 3 overlapping circle model- The overlapping circle model of LOreal is used to explain the sustainability of the company with intersection of economy, society and environment. Depending on company profit share among all these 3 factors the model is resized (Yigitcanlar Dur, 2010). Among economy, society and environment whose involvement in profit of the company is more will be shown with large circle. Companys economy exists independently and it is never mixed by society and environment of the company. But the needs of company can only be attained or fulfilled by considering all three factors together so that the future needs are not affected. This model of sustainability is used by LOreal to identify the level of sustainability in comparison of economy, society and environment. Figure 3: 3 Overlapping Circle Model of LOreal 3 Nested Dependencies Model- This model of sustainability is used to show the dependency of economy, society and environment on each other and on company. The society which LOreal discusses in this model is surrounding, people and the employees of the company (Willard, 2009). Society is depending on environment for goods and the services provided by them and likewise economy is related to society. Economy of the company is completely dependent on their society i.e. the employees and consumers. Figure4: 3 Nested Dependencies Model OF LOreal Company uses different model of sustainability to know there dependencies and relation among environment, society and economy (Sarcina, Consoli, Tomassini Cavicchiolo, 2011). Sustainability study is done to know the ability of the company for fulfilling their present needs by considering their future needs also. Sustainability model is useful in LOreal to determine the target and forecast the future target regarding sales, profit and etc. Analysis The sustainability by LOreal is explained as the ability of company for achieving their present needs by considering their future needs also. The sustainability requirement by LOreal can only be fulfilled with help of good leader. Leaders help their sub ordinates to work better for achieving their goals and objectives (Loreal-finance.com, 2015). Companys goals can only be achieved when every employee perform well and work in a group or team for a common goal. There are various groups present in LOreal who work for common goal but the decided target can only be achieved by group when leaders motivate them for working (Loreal.co.in, 2015). To define sustainability growth LOreal uses different model which describes their growth in relation to economy, society and environment in which they are working. Conclusion This reflective report is done on LOreal. LOreal is one of the best known worldwide brand for their beauty products (Sanford, 2011). The report is also having analysis of sustainability of LOreal and sustainability model used by the company in relation to economy, environment and society. The factors which affect the sustainability of the company are also discussed here. LOreal mission in relation to their sustainability is explained. There is a brief discussion on history of the company and there different brands which are present in worldwide market. References Behance.net,. (2015). Behance. 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