Case study analysis Essay Example | Topics and Well Written Essays - 1500 words - 1

Case think analysis - Essay ExamplePolitically speaking, being green or a friend to the surround means that a legislator or a political maven would not be too matey with performance and luxury car producers like BMW. Essentially, the entire industry is facing this problem and something must be done on a collective basis to counter the political forces.Since BMW is a global brand, it has to incline itself according to the global market requirements for high end cars. In many places, the demand for luxury cars whitethorn not be as significant as others and since BMW is primarily a manufacturer of luxury cars, it should guide making inroads into areas like China and the Asia Pacific region where market growth is expected to boom in the coming years.Moreover, economic competition for BMW is rather difficult since it competes more on the idea of luxury and drift which is often much better than the other producers in the market. However, for markets where the buyers are seeking to eco nomise on their cars, the mini brand can work quite well if the market segmentation is handled efficaciously (Harbour, 2001). Additionally, cars running on alternative fuels such as hydrogen and cars running with hybrid engines can also be created for markets where there is an adequate support network for both.While it is difficult to consider politically created socio-cultural factors as hurting or helping BMWs position, the use of media, advertising and brand positioning all come into play chthonic this title. Effective use of these sources can help BMW create, establish and even change their image if media sources are effectively managed by the company. The repute for German car making for example has long stood as a minded(p) in the car industry (Wikipedia, 2006). Similarly, the position of BMW as a luxury and performance car was sure enhanced by the link to cultural icons like James Bond and such